Old World Lessons for the Next-Gen Web

Describing the trend toward specialized sites, one way to deal with the very real user experience problem of finding relevance in the information glut.

Whatever and whenever the next generation Web x.0 is labeled, it will have two defining traits. First, it will be more specialized. Second, it will be more editorialized. A large part of current behavior will continue. We'll still use large, incumbent, generalist sites like Google and eBay. But at the same time, there will be a movement toward more specialized sites as we seek a better balance between authoritative, expert-endorsed content and broad, less bounded user-generated information.

via: HarvardBusiness.org

Labels: media, trend