The Death and Life of Journalism

Outlining the current and future state of the news media. Some great lessons here on organizational vs. entrepreneurial innovation and strategic focus.

Newspapers and Thinking the Unthinkable
Clay Shirky's article is a solid analysis of the evolution of the news media. In particular, I like the points he makes about the dynamics of the old-guard enterprise re: innovation.

When reality is labeled unthinkable, it creates a kind of sickness in an industry. Leadership becomes faith-based, while employees who have the temerity to suggest that what seems to be happening is in fact happening are herded into Innovation Departments, where they can be ignored en masse.

Then he paints a picture of how 'the journalism we need' will exist in the future, brought into being by the former consumers of corporate journalism.

For the next few decades, journalism will be made up of overlapping special cases. Many of these models will rely on amateurs as researchers and writers. Many of these models will rely on sponsorship or grants or endowments instead of revenues. Many of these models will rely on excitable 14 year olds distributing the results. Many of these models will fail. No one experiment is going to replace what we are now losing with the demise of news on paper, but over time, the collection of new experiments that do work might give us the journalism we need.

Old Growth Media and the Future of News
Steven Johnson offers a complimentary outlook on the future of the news. He points out some of the sources of the new journalism, and how user needs may be better served by the new model.

I think in the long run, we’re going to look back at many facets of old media and realize that we were living in a desert disguised as a rain forest. Local news may be the best example of this. When people talk about the civic damage that a community suffers by losing its newspaper, one of the key things that people point to is the loss of local news coverage. But I suspect in ten years, when we look back at traditional local coverage, it will look much more like MacWorld circa 1987. I adore the City section of the New York Times, but every Sunday when I pick it up, there are only three or four stories in the whole section that I find interesting or relevant to my life – out of probably twenty stories total. And yet every week in my neighborhood there are easily twenty stories that I would be interested in reading: a mugging three blocks from my house; a new deli opening; a house sale; the baseball team at my kid’s school winning a big game. The New York Times can’t cover those things in a print paper not because of some journalistic failing on their part, but rather because the economics are all wrong: there are only a few thousand people potentially interested in those news events, in a city of 8 million people. There are metro area stories that matter to everyone in a city: mayoral races, school cuts, big snowstorms. But most of what we care about in our local experience lives in the long tail. We’ve never thought of it as a failing of the newspaper that its metro section didn’t report on a deli closing, because it wasn’t even conceivable that a big centralized paper could cover an event with such a small radius of interest.

...and offers the suggestion that the news media shift to a curatorial function, editing and endorsing the best of what the web already provides, and focusing journalistic effort on what it may be more challenging to cover.

Measured by pure audience interest, newspapers have never been more relevant. If they embrace this role as an authoritative guide to the entire ecosystem of news, if they stop paying for content that the web is already generating on its own, I suspect in the long run they will be as sustainable and as vital as they have ever been.

Now I suppose it’s possible that somehow investigative or international reporting won’t thrive on its own in this new ecosystem, that we’ll look back in ten years and realize that most everything improved except for those two areas. But I think it’s just as possible that all this innovation elsewhere will free up the traditional media to focus on things like war reporting because they won’t need to pay for all the other content they’ve historically had to produce.

Overall, both articles are required reading. The effect of the current economic situation on the news media has accelerated the evolution that the web began and the speed of change in this industry provides rare glimpse into how innovation really happens.

Labels: innovation, media, participation economy